Amana is a Moroccan Arabic word that means “delivered in trust.” As a company devoted to Eco-Chic and Fair Trade fashion, Amana’s meets their goal of “mak(ing) beautiful clothes with ethical origins and to illustrate that environmentally and society responsible fashion can equate to exquisite design and quality.”
They launched at Fashion Week in London in 2007 and have stayed true to their values ever since.
Started by Helen Wood and Erin Tabrar, Amana supports women artisans in Ain Leuh, a charming village in the Middle Atlas Mountains in Morocco on a fair-trade basis. In addition, they work with artisans to develop longer-term partnerships, technical assistance, as well as development and training programs.
Helen first became interested in sustainable design while studying fashion design at Central St. Martin’s. Erin completed a dissertation on ethical fashion while studying management at The London College of Fashion. Together, their creativity has proven unstoppable.
Amana’s collections include materials such as organic cotton, organic silks and hemp mixes, hemp denim, chunky hemp cord. Much of their collection is business casual, but a little more elegant and edgy. I have chosen a couple of my favorite pieces from Amana’s Spring 09 collection to highlight for you:
The Eleonora Tunic Dress (see below) in ‘Coral’ from Amana’s newest Spring 09 collection is a perfect example in a beautiful hue for Spring and Summer, and a shine that could make any woman feel beautiful.
But if it’s not enough that the Eleonora dress is a slice of fashion heaven, it also is good for the environment and the world. It is made from 100% Organically produced silk and dyed with low impact dyes in the UK.
Also the ‘Lamis Top’ is something I could not ignore! It looks so wonderfully shiny, has fluted sleeves that fall perfectly over the shoulders for a little elegance and fits tightly over the abdomen to compliment your womanly waist.
This Lamis top with a “slash neck (line)” is made from 100% organic cotton or Navy Soy Jersey 57%, Soybean37%, Organic Cotton 6% and a little spandex for your comfort. This is versatile as it could be worn at a formal affair, to work, or out on the town. I want one for myself!
I can’t thank Amana enough for providing Fair Trade Fashionista*s like myself with chic handmade outfits with no cost to their producers or the Earth. Keep up the good work Amana! Check out these pieces and more at Amana today!