Cadbury hops into Easter with Fair Trade Chocolate!

cadbury_easter

It’s almost April, and everyone knows what that means..Easter! When I was a child, Easter meant eggs in the dryer, on the porch, and under my bed, filled with wonderful jellybeans and chocolate! I loved everything about Easter except that my mother would make my sisters and I wear these bright floral patterned dresses with mismatching hats (with elastic under the chin, Ouch!) to go to church. You all know the outfits I’m talking about, probably too intimately. Definitely a fashion no-no, but we pulled them off only as adorable little children could. We’ll I’ve come a long way since those days, but I still love Easter.

That’s why I’m so excited that Cadbury has taken a step to help me love Easter even more, so I wanted to take a moment to tell all you Fair Trade Fashionista’s about the latest and greatest news in the Fair Trade world.

Cadbury Dairy Milk – A leading chocolate bar in the UK – has announced that they will use Fair Trade cocoa starting this summer. This great news for cocoa farmers, as well as the Fair Trade movement, and will result in Fair Trade chocolate making up for 15% of all chocolate sold in the UK.

Let’s use this announcement as a cause for celebration, but also as continued inspiration to keep pushing Cadbury and all the other major cocoa consumers in the US to make the same decision – use Fair Trade cocoa in the chocolate available in the US market.

We want to thank Cadbury from the bottom of our hearts for taking this step, but encourage them to further this step into the US markets.

Especially in this time when Cadbury’s popular chocolate Easter eggs are selling like hot cakes across the US , we need to make Cadbury realize how much we, as consumers, value Fair Trade here in the US.  

Cadbury needs to hear from you and thousands of others who want to know that none of their chocolate purchases are supporting exploitative child labor in the cocoa industry.

And Green America has made it even easier for you to make your voice heard by writing a letter you can sign in seconds by clicking this link.

When you sign the letter to Cadbury, you’ll not only be thanking them for their new green step overseas, but also pushing for more Fair Trade options here in the States. 

This step taken by Cadbury proves that the excuse that all other major chocolate labels hide behind –  that it’s not possible to pay a fair wage and support workers across the supply chain without passing prohibitive costs along to the consumer – is false.

And please, pass this along to everyone you know and have them sign the letter as well, because together we can change the world!

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One response to “Cadbury hops into Easter with Fair Trade Chocolate!

  1. Hi there,

    Its great to see you supporting Fair Trade.

    I’m currently working with Divine chocolate (a Fair Trade company) and we have designed an online game to coincide with the G20 to help raise awareness and get Fair Trade higher up the agenda at the summit called “Egg a Politician!”.

    Here is a link to the game –

    https://www.eggapolitician.com/default.aspx

    Once you have thrown an egg at your G20 leader of choice a message of support will be sent to them directly.

    We don’t have much time left so any help you can give us by mentioning the game or passing it onto your friends would be greatly appreciated!

    Thanks! x

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